The ambition

When the Mansour Group first welcomed us into the family in 2018, they were looking for a small and nimble creative partner that could evolve right alongside their ambitions. Today, that relationship is still going from strength to strength.

Transforming potential…

Working closely with tight-knit, focused and ambitious teams has always been what we do best. As we continue to grow our relationship, our remit is following suit. We recently played a significant role in the Phase 2 relaunch of both the Mansour Group and Man Capital websites. 

The Mansour Group wanted to shift the focus onto its constituent companies and Man Capital onto its investments, instead of the current top-down approach. Our challenge was to combine these numerous disparate brands into a cohesive whole, while still keeping the essence of the parent organisations intact.

By moving the brand away from illustrations and introducing a new typeface, we were able to present the portfolio companies with their own colours and imagery. A core colour palette of blues (Mansour Group) and greens (Man Capital) highlighted the parent-company content.

A re-designed Media section and new portfolio company pages completed the refresh of both sites. 

…into progress

With an aligned vision and close working relationship now well established, we can’t wait to play our role in continuing to help the Mansour Group drive economic development and growth, make a positive contribution to communities and forge a better future.