Raising our internal communications game on the Path to Paris
Path to Paris is an ambitious employee engagement campaign aiming to raise £100,000 for Allianz charities. By bringing colleagues across the UK closer together in the build-up to the 2024 games with a series of localised fundraising events – Allianz is passing an Olympic torch from the top to the bottom of the UK. Building excitement and driving employee engagement, branch by branch.
Our job? To create localised employee engagement toolkits that enable branches to inspire their teams to take part – containing everything from email footers, screensavers and digital invitations to t-shirts, posters, medals, mascots and more. Not forgetting their very own Allianz Olympic torch.
On your marks. Get set. Engage.
With the brief landing in April – just a month ahead of the first event in June – we had to come out of the blocks fast.
As a campaign, Path to Paris really needed to stand out. Thankfully, our instinctive feel for the brand guidelines meant we knew just how far we could push things. No easy task when you’re working with such a strong, instantly recognisable and globally renowned brand identity – as well as the tightly regulated Olympics branding.
