The ambition

Australian connected TV platform Hoppr is changing the game. By using behavioural data and audience insights they can offer an industry-first guaranteed view for TV advertising that delivers audience attention and engagement. Now, they needed a brand of their own to match. 

Transforming potential…

When our friends at Blue John made the introduction, we knew we could make a big difference for the team at Hoppr. While they had an industry-redefining product on their hands, the brand behind it needed bolstering.

By looking far beyond the logo, we identified a disconnect between the brand and their potential audience. Working alongside Blue John, we dived deeper into what made Hoppr so unique. We held remote workshops – across time zones – with teams from the US to Perth and beyond.

The outcome? Three distinctly different branding options that injected colour, and movement, and were built around a simple system that would enable the team to generate their own assets on demand to meet their day-to-day needs.

…into progress

We’ve enjoyed the process immensely from start to finish. The team at Hoppr are well and truly on board with the power of brilliant design and the direct impact it can make to their sales.