Charting a new course for The Clipper Race’s 20th anniversary
40,000 nautical miles. 70-foot ocean racing yachts. No previous sailing experience necessary. The Clipper Race is one of the biggest challenges in the natural world – offering adventurous amateurs the opportunity to carve out once-in-a-lifetime experience that will live long in the memory.
To celebrate the 20th anniversary race, the Clipper Yacht marketing team turned to their trusted first mate to chart a bold and exciting new course. Working closely alongside client teams and charity partner, Unicef, we helped create a ‘Play Among the Stars’ theme for the landmark event.
Next, we dived under the surface of the big idea to bring it alive across a seamless customer journey – from invites and menus to large screen displays. Assets that would contribute to the raising of an immensely gratifying £330,000 for a truly great cause.
Katharine Schäfli, Global Head of Brand, Clipper Yachts
“I know I pushed everyone hard on this as we had a lot resting on it, you certainly delivered an outstanding event that you should be very proud of. I have had dozens of emails and texts congratulating us on such a good event.”
