Getting Allianz UK roll-out Ready
The ambition
Globally, Allianz continue to raise the bar. Having retained their status as the #1 insurance brand worldwide in 2024, they wanted to go even further. By creating a campaign that would show the world’s top businesses they’re ready for whatever comes next in a new era of rapid change and unpredictable risk.
Transforming potential…
As the Allianz UK team’s longstanding creative partner, we were trusted with localising and rolling-out the ‘Ready Campaign’.
We collaborated closely with the team to make sure the halo campaign was working as hard as possible to capture the attention of their prospects. Balancing the challenges of distinctive business divisions, tight timelines and differing priorities wasn’t going to be easy. But we knew we could make it happen.
Extensive workshops and shared Mural boards allowed us to empower each business division to help shape what ‘Ready’ would mean to their unique audiences. With a united strategy and vision for the campaign, we were able to move quickly to make ‘Ready to Go Further’ a UK-specific spin on the wider messaging.
Next up? Bringing the campaign to life. At pace.
With events already underway, we needed to act fast to pull together assets that could be deployed across social, print and OOH. That meant crafting copy, sourcing imagery and creating bespoke icons that could work for each division of Allianz – from brokers, SMEs and mid/large corporates to thought leadership, digital trade and different product lines.
…into progress
While UK creative assets are still very much up and running across a range of digital platforms, the global verdict is in.
The global campaign picked up two nods at the 2024 B2B Marketing Awards – Silver for 'Best demand or lead generation campaign' and Bronze for 'Best enterprise-targeted campaign'. An outstanding achievement we hope to emulate when the dust has settled on our own part of the bigger picture.
Watch this space in 2025.
