Connecting investment pathways

Originally one company with two names based in London and New York, IA Global Capital wanted to consolidate and rebrand as part of its 20th anniversary celebrations, helping to reaffirm its strong market offering.

The new identity needed to make use of the name IA Global Capital and the much shorter IAGC.

During the discovery phase, we identified core values of collaboration and partnership, a globally connected network of specialist with experience in all areas of investment banking.

These values led us to the themes of guidance and pathways, with IAGC showing their clients the way forward.

We created a flexible “pathway” device that can be used to highlight key information or parts of an image. It also adds a sense of depth to collateral that is often flat and dull. A duo-toned photographic treatment allowed us to visually highlight pathways and connections.

Julien Adler, Associate at IA Global Capital

“The Sandison Pay team was instrumental in constructing our new cohesive brand identity. After working with the SP team for many years on bespoke projects, we engaged their team to enhance our visual brand and to design and develop a new website for our global firm. From the start of the engagement, they operated as a true partner working hand in glove with our team providing their guidance and capabilities in design and development. They expertly executed on our vision to highlight our deep technology expertise and our obsessive focus on navigating global clients through the complexities of a transaction process.”

Connecting investment pathways

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